Ian Elliot’s career has so far spanned 45 years, broadly divided into 4 segments.


The first 30 years were spent in the advertising agency business, all with what was then Australia’s largest and pre-eminent agency, George Patterson, where he rose from Mail Boy to Chairman and Chief Executive. Client Responsibilities included Optus (created ‘Yes’ campaign), Sydney Olympics Communications Strategist, CUB, Nissan, Hyundai, Energizer.

When he retired from the business at age 48, ‘Patts’ had billings in excess of $1Billion and 1100 staff

Board Directorships

Following his decision to retire from management roles, he was offered numerous board positions on ASX listed companies. Over the last 15 years he has been Chairman or non-exec director of 6 listed entities with tenures spanning 2 years to 13 years. He has also sat on 3 Advisory boards of private companies, 2 government boards and one national sporting body.

Not for Profits

Throughout his career Ian has leveraged his skills and relationships for community good. He has a strong social conscience and has sat on numerous charity boards and committees.


His book ‘Stop Bitching, Start Pitching’ was a best-seller for his publisher Murdoch Books. This led to numerous engagements as key note speaker at hundreds of Australian and dozens of international conferences and workshops.


  • Graduate of the AIDC Company Director’s course MAIDC.
  • Graduate of Harvard Business School, Advanced Management Program

Video Gallery


Interview on ‘Stop Bitching Start Pitching

TedX talk about ‘Death of Trust